Zoo Factory is now part of The Nutriment Company
The Nutriment Company
The Nutriment Company was founded in 2014 with a passion for creating high-quality, natural pet food. We believe that all pets should have access to minimally processed food, free from preservatives and additives. Since then, we have been working tirelessly to make this happen.
Nutritional knowledge
Since our founding, we have been a driving force in the Biologically Appropriate Raw Food (BARF) field. Over the past decade, we have leveraged our nutritional expertise to develop and expand our offerings to include a full range of complete and complementary foods, including dried treats, bones, supplements, and more.
We currently offer over 10 of Europe's most popular brands of premium natural pet food, available across the continent – but all united by our original passion.
Our values
Innovation
We are original thinkers, constantly searching for better solutions.
Authenticity
Transparency of our products and processes and respect for our employees.
Quality
Always the best ingredients available and the highest production standards.
Care
We treat everyone we meet – colleagues, partners and clients – with empathy and respect.
One team
One team operating across the continent, inspiring and supporting each other.
Our team
Chief Executive Officer
Anders Kristiansen
Chief Operating Officer
Bernhard Ruf
Chief Marketing Officer
Aladin Salihodzic
Chief Financial Officer
Joel Fredstorp
Managing Director Western Europe
Julius Adrian
Vice President, International Business Development
Remi Selbach
Group Head eCommerce Business Development
Sofia Ben Messaoud
Managing Director Scandinavia
Olivia Engellau
Managing Director BeNeLux
Benjamin Mast
Managing Director Nordics
Janne Räsänen
Managing Director AniForte & Haustierkost
Krystof Mantel
Chief Production & Logistics Officer
Paul van der Hoek
Managing Director UK
Antoon Murphy
Managing Director UK
Lloyd Murdoch
Managing Director UK
Peter Roy
Group Head of HR and Talent Development